Congrats! You've got an exciting new startup. Need help?

Maybe you are also feeling like there's not enough time in a day to build your product, close your funding round, build and execute strategy, take client meetings, and manage your growing team. That’s where I come in.

Your On-Demand GTM Co-Founder

Capabilities Overview.

  • Two people are working at a wooden table with open notebooks, magazines, and a small jar of supplies. One person's hand is pointing at something on a notebook, while the other person's hand is resting on the table.

    GTM Strategy

    • Brand Strategy and Development

    • Content Strategy and Development

    • Sales and Business Development Strategy

  • Two women sitting on a brown leather couch, smiling and sharing a laptop. One woman is holding a pen and notebook, wearing a black dress, the other has a black leather jacket and blue jeans.

    Revenue

    • Strategy and Execution for Prospecting, Appointment Setting, and Lead Nurturing

    • Strategy and Execution for Pitching, Pipeline Building, and Deal Negotiations

    • Strategy and Execution for Customer Onboarding, Success and Upsell/Cross-Sell

  • A group of women gathered around a table raising glasses of rosé wine in a toast at a celebration or gathering.

    GTM Operations

    • Team Building. including GTM Organizational Design, Strategy, and Hiring Playbooks

    • Playbook implementation for Marketing, Business Development, Sales, and Customer Success

    • Performance Reporting for GTM Teams, Founders, and Board

Capabilities Deep Dive

Could this be a fit?

Here’s a quick breakdown of the process of working together. TL;DR — I’m hands-on.

  • First, we’ll have an initial discovery call, so I can better understand your goals, challenges, and needs.

  • Next, I’ll lead you through a scoping conversation to determine the services offerings recommended to help you achieve your business objectives.

  • After we’ve aligned on your goals, timelines, and the services package designed to deliver the results you are looking for, we’ll align on a monthly retainer that suits your budget.

  • Once your contract is signed, we’ll work together to establish priorities, initiate work and determine a proper cadence for reviewing priorities, results, and ideas for optimization.

  • During our check-ins, we will establish changes in priorities and review performance of initiatives against your key results, optimizing every step of the way.

Let's get to work!

Case Studies

From Zero to Forbes, Launching Mahan Family Wines

Read the case study here.

A group of five people, three women and two men, are sitting together on a couch in a cozy room, smiling and laughing while holding wine glasses. They are in a social setting, enjoying each other's company.

Winning in a Saturated Market with Category Design

Read the case study here.

A website homepage for Helio, a data intelligence tool. It features a yellow background with black and purple text, a navigation menu with options like Home, Solutions, Customers, About, Resources, and a prominent yellow button labeled 'Request a Demo.' There is a dropdown menu under Customers with options for Brand Management, M&A and Corporate Development, Innovation and Strategy, Insights and Analytics, and CPG Service Providers. The page displays a partial image of a laptop screen showing data related to brands, along with headings and descriptions about Helio's services in tracking emerging brands and trends across multiple data sources.

Lessons Learned from my Business Venture, ManifestHer

Read the case study here.

Three women gather around a table, engaging in a discussion or review of materials. One woman with glasses holds a folder or notebook, another woman with long dark hair sits attentively, and a third woman with curly hair leans in, speaking. The table holds various items, including water bottles, a coffee cup, and food. In the background, there is a large, artistic portrait print of multiple faces in profile on the wall.