A digital home for your core memories
What started as an idea to build a digital home to safely keep my family’s core memories is now an app that other families can use to keep theirs too.
Set up your family in under five minutes.
Add your favorite photos and videos each month so you never have to worry about losing them in the cloud.
Archie keeps them safe, let’s you share privately with your inner circle, and seamlessly connects them to smart devices in your home with the click of a button.
If you leave, your memories leave with you, download everything — just a lot more organized.
How it Works
Add the digital treasures you never want to lose. For some, that’s a few photos and videos each month. For me, it’s photos, videos, recipes, little notes, voicemails from my loved ones, our annual Christmas card, digitized versions of my physical scrapbooks (just in case!) and so much more.
Upload as easy as sending a text
Keep your physical treasures safe in a digital home that you can carry in your pocket
Share privately with your inner circle
Or connect to smart devices in your home so you can seamlessly enjoy your memories in real life
If you ever want to leave, your memories leave with you, easily download memories at any time
We made the memory keeping operating system of our dreams, and simply couldn’t keep it to ourselves… keep scrolling to see how it works, what the Caldwell Family Archie looks like, and how to use it for your own family!
Step 1
Upload your favorite photos and videos to Archie, as easy as sending a text.
Step 2
Archie spotlights your favorite people, creates a private newsletter for your inner circle, and transforms your memories into keepsakes you’ll treasure forever.
Step 3
From everyday goodness to once-in-a-lifetime memories, privately share your favorite moments with the click of a button.
Step 4
Archie automatically connects with smart devices in your home, like the Skylight, so you can seamlessly enjoy your memories in real life.
Step 5
Want backups? Need to add on to your family? Account settings make downloading memories, Archie-made keepsakes, or adding a family member easy, any time.
check out the Caldwell Family Archie
What do you put on archie?
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![A baby wearing a red headband with a large bow and a red dress, lying on a soft surface.]()
First giggles, first words, first bites, first steps videos
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![A young child in a skeleton costume standing on a hardwood floor, smiling and in a playful pose indoors, with an adult and another child partially visible in the background.]()
videos I can't fathom losing
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![A baby lying in bed with a pacifier in their mouth, looking towards the camera.]()
Our annual home video
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![Silhouette of a woman gently holding a child, standing in front of a window with curtains, in black and white.]()
our maternity photos
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![A family of four dressed in formal attire outdoors in front of a large, vibrant red tree. The father in a tuxedo holds a baby girl, and the mother, wearing a black evening gown, holds a young girl.]()
our family photos
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![A woman in a white off-shoulder wedding dress is dancing with a man in a white shirt with suspenders. They are smiling and laughing, surrounded by other people at a celebration or wedding reception, captured in black and white.]()
our wedding photos and videos
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![Two young children, a girl with curly hair and a boy with straight hair, sitting together. The girl is wearing a white top, and the boy is wearing a lavender sweater with a white shirt underneath. There is a large green plant behind them, and the girl has a peach-colored floral headband.]()
hilarious school photos
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![Plate of three tacos filled with fried cauliflower, vegetables, and cilantro, accompanied by lime wedges. Surrounding dishes include guacamole, a drink with a lime wedge and salted rim, yellow corn chips, and a bowl of corn salad with lime, cheese, and herbs. Lime slices and jalapeno rings are scattered around the table.]()
family recipes
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![A black and white photograph of a woman and a young boy outside in snow. The woman has dark hair, is smiling, and is wearing a coat, while the boy has curly hair and is wearing a coat and boots. They are surrounded by snow-covered ground and trees in the background.]()
voicemails from departed loved ones
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![A drawing of a hand holding an ice cream cone with a yellow base and a brown crisscross pattern, topped with green ice cream shaped like multiple fingers.]()
kid art I don't want to lose but i don't want to keep
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![Four friends embracing on the beach during sunset, standing by the water with a boat in the distance.]()
photos that i would never post to social media, but am so obsessed with
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![A baby girl wearing bunny ears headband and pink dress, sitting on a beige couch, smiling.]()
holiday photos I never want to lose
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![A young boy dressed in a skeleton costume sits on a brick step outside a house, holding a small Halloween-themed plate. Two lit jack-o'-lantern pumpkins with carved faces are in front of him. To his left are stacked pumpkins with carved faces. The front door is decorated with an autumn wreath, and there are autumn leaves in a tall vase next to a wall-mounted lantern light.]()
random tuesday nights that became core memories
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![Close-up of a hand holding a pen writing on a piece of paper, with the edge of a notebook visible on a wooden surface.]()
little notes with the silly things the girls say right now that i never want to forget
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![A young girl with curly hair and a white dress stands beside a hospital bassinet, looking down at a newborn baby wrapped in a colorful blanket inside the bassinet.]()
hospital photos
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![A couple standing on rocks by a lake surrounded by snow-covered mountains and trees.]()
travel memories we never want to lose
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![Invitation for a tea party celebrating baby girl caldwell, with details of date, time, location, RSVP, and a watercolor illustration of stacked teacups.]()
special invite cards
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![A man kneeling on one knee proposing marriage to a woman outdoors, with a fence and trees in the background.]()
engagement photos
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![A collage with three photos and a display of pregnancy tests and maternity items, with red glittery letters spelling out "CHEY BABY D" on a plaid background.]()
our scrapbooks, digitized, just in case
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![A handwritten Christmas letter on brown paper with a photo of a couple on a mountain deck and a Christmas tree drawing at the bottom right corner, taped onto the paper. The letter begins with a personal message to friends and family, with text in varying colors, including red and green.]()
our annual christmas card
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![Footprints decorated for Halloween with black eye and mouth cutouts, labeled as 'Trick-or-Treat' and 'Smell my Feet' on a black background.]()
little treasures
never lose a core memory again
the memories we keep
The Memories We Keep is a book about finding magic in the everyday moments that become the memories we cherish forever.
At its heart, it's a gentle reminder that core memories aren't only made on birthdays, vacations, or holidays, they're created in ordinary moments: jumping in puddles, reading bedtime stories, building forts, baking together, sharing meals, taking road trips, and simply being with the people we love. Through warm illustrations and lyrical rhymes, the book celebrates the idea that a meaningful life is built one small moment at a time.
It's a love letter to childhood, and to the parents, grandparents, and caregivers who make those ordinary days extraordinary. It encourages families to slow down, be present, and realize that today's simple moments are tomorrow's favorite memories.
a digital home for our core memories
The Archie Story
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![Person typing on a MacBook keyboard with a smartphone and a coffee mug on a wooden desk.]()
Jaclyn and I met while working at an AI company in Chicago
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![A bride and groom are smiling and exchanging vows during a beach wedding ceremony, with a woman officiant holding a microphone and reading from a tablet, and a man standing behind them. The ceremony is outdoors near the ocean, decorated with a wooden arch draped with white fabric and a floral arrangement.]()
While I was nesting during my first pregnancy, I realized I'd lost my wedding video
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![A pregnant woman and her partner standing barefoot on the beach, holding hands, smiling, with the ocean and cloudy sky in the background.]()
With Charlie on the way, the stakes felt too high to ever lose a core memory again
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![Family of four posing outdoors in front of a vibrant red-orange tree; father in a black tuxedo, mother in a black dress, children in white dresses.]()
so I built a private website to keep my family's core memories safe
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![A family of three, a woman, a man, and a young boy, walk on a snow-covered driveway in front of a large brick house during winter. The woman is dressed in a cream coat and red pants, the man in a black jacket and white pants, and the boy in a blue jacket and dark pants, all smiling and holding hands.]()
meanwhile, Jaclyn had started a family of her own, and stumbled across a blog post about my family website
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![A family of four, including a mother, father, an older boy, and a newborn baby, enjoying a tender moment outdoors with greenery in the background. The mother is holding the newborn, and the older boy is gently touching their foreheads as the father looks on with a smile.]()
ready to pour herself into a product that she wanted to use, as much as she wanted to build...
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![A person holding a smartphone displays a social media post titled 'Easter Fun' with pictures of children dressed in pastel clothes, including a girl in bunny ears.]()
we joined forces, and archie was born! we made the memory-keeping operating system of our dreams and started sharing it with the world
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the best so far? hearing from all the families keeping their core memories with archie
What People Are Saying
