Why You Need to Build Your Audience First and Your Business Second with Lisa Boettcher, Founder of Prim & Clove

Lisa Boettcher is the creator and founder of Prim & Clove. She knew that she wanted to make beautiful, high-quality, functional bags for ambitious, adventurous moms—the exact thing that she wanted so badly but could not find anywhere as she went from being a mom of one, to two, to three, and now four. Prim & Clove is all about creating ethically made, stylish products and building a community of like-minded moms with programs to support mothers - empowering women in every aspect of their practices from hiring to sourcing, creating, serving and more.

Connect with Lisa & Prim & Clove here: https://www.primandclove.com/