Disrupting the Cleaning Category with Homecourt

Sarah Jahnke co-founded luxury fragrance and home care line, Homecourt, with Courteney Cox, yes, Monica from Friends.

When we sat down with her for this episode of Allowlist, we learned about her approach to innovation and how a study indicating that 57% of consumers viewed home care as self-care led to the ah-ha moment that drove Homecourt into disrupting the dusty cleaning aisle.

We also learned about the benefits and special considerations for working with a celebrity co-founder. I hadn’t fully considered this side of the equation prior to our chat with Sarah, so I wanted to memorialize those insights here.